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Abof is an Indian online fashion retailer headquartered in Mumbai. The company was founded in October 2015, and is privately held by Aditya Birla Group.Abof sells products from the parent Aditya Birla Group brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, along with the external brands. The company sells apparel, footwear and accessories only for the 18-35 age cohort, and does not have kids’ section.Abof is an acronym for “all about fashion”.
Our edit of the musts-have glam anarkali styles will evoke the sexy siren in you, plus throw an oddball for those who wouldn’t mind a bit of extra attention this festive season.
The pride of our nation, Virat Kohli, who turns a year older today has definitely come a long way. He knows how to smash bowlers and for sure knows how to bowl ladies with his fashion style. ‘Be yourself’ is what he swears by, and makes sure he’s creating magic every time he steps out. Virat loves to keep it casual and is often spotted in a pair of loose denim jeans, a t-shirt that spells his mood for the day, and a pair of sneakers… Guys! We hope you are taking a note here. Here’s wishing Virat Kohli a very big happy birthday from the entire team of abof.com.